Chronic Disease Rheumatoid Arthritis - 1364 Words

This paper will be addressing a chronic disease known as rheumatoid arthritis, this â€Å"is an autoimmune disease in which the body’s immune system – which normally protects its health by attacking foreign substances like bacteria and viruses – mistakenly attacks the joints. This creates inflammation that causes the tissue that lines the inside of joints (the synovium) to thicken, resulting in swelling and pain in and around the joints† (Foundation 2016). The interviewee in this paper, Robert Doe, age 68, has been diagnosed with this chronic autoimmune disease. This interview consisted of six questions in the home of Mr. Doe around his disease and the medications/substances used and what their long term effects consist of. When conducting the interview, it was found that Mr. Doe lives in the far southern suburbs, this area seems to have many elderly people who have also retired from employment. Also discussed were activities of daily living and how this d isease affects these activities, mental welfare, quality of health care, social determinants and lastly limitations connected to rheumatoid arthritis. This forming the purpose of the paper around Mr. Doe’s daily living, medicine and substance intake, and how this relates to determinants of health. Furthermore, due to ethical and confidential reasons the interviewee’s name has been changed throughout this paper to protect and maintain their privacy. Six Rationale Questions The six questions that were asked during theShow MoreRelatedChronic Disease : Rheumatoid Arthritis1333 Words   |  6 PagesThis paper will be addressing a chronic disease known as rheumatoid arthritis that â€Å"is an autoimmune disease in which the body’s immune system – which normally protects its health by attacking foreign substances like bacteria and viruses – mistakenly attacks the joints. This creates inflammation that causes the tissue that lines the inside of joints (the synovium) to thicken, resulting in swelling and pain in and around the joints.† (Foundation 2016) The interviewee in this paper, Robert Doe, ageRead MoreRheumatoid Arthritis and Its Effects on Today’s Society878 Words   |  3 PagesRheumatoid Arthritis and Its Effects on Today’s Society Today in the United States there is an estimated 1.3 million people living and dealing with rheumatoid arthritis (Arthritis Foundation). One might ask, what exactly is rheumatoid arthritis? Well, rheumatoid arthritis, also commonly known as RA, is a form of inflammatory disease and an autoimmune disease. If the person is a minor, or below the age of six-teen, then the chronic disease can also go by the name of juvenile arthritis. The juvenileRead MoreRheumatoid Arthritis And Treatment Of Arthritis Essay1701 Words   |  7 PagesRheumatoid Arthritis or RA has been around since early humanity. Rheumatoid arthritis is a chronic inflammatory joint disease, which can cause cartilage and bone damage. Diseased joints have been found in well preserved Egyptian mummies. Showing that arthritis was prevalent among Egyptians. Hippocrates a Greek physician who is known for the Hippocratic oath, described the symptoms of arthritis. It was not until 216 AD that the term rheumatismus was used to d escribe the joint inflammation. AlfredRead MoreRheumatoid Arthritis : A Common Disease1739 Words   |  7 Pagesdifferent types of arthritis and they affect many people. Rheumatoid Arthritis, also known as RA, is a common disease found in my family. Rheumatoid arthritis is a disease that causes inflammation of the joints. According to, Maripat Corr in the article â€Å"Introduction† Rheumatoid Arthritis can lead to deformities and structural damage that can lead to people suffering socially and economically. According to Mayo Clinic Staff in the article â€Å"Diseases and Conditions† Rheumatoid Arthritis is an â€Å"autoimmuneRead MoreEar Infection: Overview of Otitis Externa1152 Words   |  5 Pagescontinue and becomes a chronic condition. â€Å"Rheumatoid Arthritis is the autoimmune inflammatory condition that involves an immune response to the synovial membrane, causing synovitis. Proteins are released at the site or where the joint inflammation is. This eventually causes damage to the cartilage, bone, tendons, and ligaments of the affected joint. This eventually causes the joint to lose its shape and alignment, causing deformity and great pain. It is believed that the disease is triggered by anRead MoreEar Infection: Otitis Externa1265 Words   |  6 Pagesbecome so severe, that temporary hearing loss may be experienced in the effected ear. Chronic otitis externa is one that lasts more than four weeks or occurs more than four times a year. Standard treatments and preventative measures are often all that is needed to treat even a case of chronic otitis externa. However, this may not be the case in people with diabetes or those with suppressed immune systems. Chronic swimmers ear can become malignant external o titis. â€Å"Malignant external otitis is a misnomerRead MoreMost Common Auto Immune Disease1708 Words   |  7 PagesRheumatoid arthritis (RA) is a systematic inflammatory disease characterized by synovitis (constant inflammation of the synovial membranes) and autoantibodies. The disease that affects 0.5-1.0% of all adults in industrialized countries, mostly women and elderly people (Scott et al, 2010). In the United States, more than 1.5 million people suffer from rheumatoid arthritis, making it one of the most common auto-immune disease (Carmona et al. 2010). According to the Arthritis Foundation, individualsRead MoreRheumatoid Arthritis : An Autoimmune Disease1154 Words   |  5 PagesDescription: Rheumatoid arthritis is a chronic inflammatory disease affecting the joints, most often in the hands and feet. It results in swelling, stiffness, pain, and sometimes joint, bone, and cartilage destruction. Rheumatoid arthritis usually affects joints on both sides of the body equally, meaning if a joint on one side is affected, the same joint on the opposite side is affected as well. Rheumatoid arthritis belongs to a group of diseases called autoimmune disorders that affects joints. InRead More Rheumatoid Arthritis Essay1078 Words   |  5 Pages Rheumatoid Arthritis or (RA) is an autoimmune disease that attacks the joints and connective tissue. The result is inflammation that produces permanent damage in the joints. Rheumatoid arthritis is a chronic syndrome that tends to be progressive and destructive as compared to Osteoarthritis or (OA), which is more of an age related disease caused by â€Å"wear and tear† of the joints. In contrast to (OA), rheumatoid arthritis is characterized by inflammation mostly of the joints, but is a general bodyRead MoreTaking a Look at Rheumatoid Arthritis1445 Words   |  6 Pages â€Å"Rheumatoid arthritis, RA, causes premature mortality, disability and compromised quality of life in the developed and emerging world (cdc.gov).† RA is the most common of chronic inflammatory arthritis. Rheumatoid arthritis is an autoimmune condition; it is a chronic inflammatory polyarthritis, in which more than five joints are affected. Rheumatoid arthritis is a systemic inflammatory disease which it manifests itself in numerous joints of the body. The inflammatory process mainly affects the lining

When We Talk About Love Short Story - 1459 Words

Language and communication can be used to show one’s affection towards another person, yet it is still difficult to convey the true meaning of love. The short story â€Å"What We Talk About When We Talk About Love† by Raymond Carver signifies through sharing vastly different experiences, that language is inadequate in communicating a clear definition of love. Each of the four characters in the short story explain to the group their own meaning of love while striving to come to a coherent conclusion. The first experience brought upon to the conversation was Terri’s ex-husband Ed. Terri claimed that although Ed beat her up, he loved her and â€Å"loved her so much he tried to kill her† (Carver 651). After Terri left him, he drank rat poison and when†¦show more content†¦In this Mel shares how an old couple who had been severely injured in a car crash due to a drunk teenager were in love. Because of the car crash and their injuries, the old couple wa s both set in bandages head to toe. Resulting from this, the man became very depressed and his â€Å"heart was breaking because he couldn’t turn his goddamn head and see his goddamn wife† (Carver 660). The man had more serious issues than being able to see his wife as he himself was injured too. Even after the old man found out that his wife was going to be okay he was still very depressed all because he could not see the person whom he loved most. Different from the previous so-called definitions of love, Mel uses this experience to convey what he believes to be the true meaning of love and it leaves the group bewildered as they all have never experienced that kind of love. Despite each of their own different meanings of love, one thing the group has in common is that they all currently love the person they are married to, have been married to someone else before and probably loved other people before that too even. Mel agrees on the fact that he must have loved his e x-wife Marjorie too, just like Terri loved Ed, but has a hard time accounting for where that love went. Mel said â€Å"There was a time when I thought I loved my first wife more than life itself. But now I hate her guts† (Carver 655). While thereShow MoreRelatedExploring Carvers Short Story, What We Talk About When We Talk About Love1512 Words   |  7 PagesWhat is Love? Does anyone really know the meaning of the word? Does it have a different meaning to different people? These are the questions that Carver’s four characters ponder over heavily flowing gin and deep conversation in the short story, â€Å"What We Talk about When We Talk about Love.† Carver characters discuss and debate the meaning of love throughout the story. I will explain what the different characters feel about love. The author shows there are different types of love and different levelsRead MoreA Comparison Between Ernest Hemingway Stories And Soldier s Home 1506 Words   |  7 PagesHemi ngway stories Ernest Hemingway was an American novelist, journalist and short story writer. In 1918 he was recruited by the Red Cross to assist as an ambulance driver in Italy. While carrying chocolate and cigarettes to the men in battle he was wounded by the fire of a mortar. Due to the severity of his injuries he was transferred to a hospital where he spent three months. This experience traumatized him and led him to tell his story through the short stories he wrote. The two stories we are goingRead MorePhilippine vs. Anglo-Saxons Short Stories1239 Words   |  5 PagesAnglo-Saxon Short Stories It could not be denied that the early Philippine short stories in English were influenced by the Anglo-Saxon. The Philippine short stories had evolved from the earlier literature of fables and folk tales and adapted the elements of the short stories of the Anglo-Saxon. The Philippine and Anglo-Saxon short stories were alike in many ways. I found â€Å"Dead Stars†, the first Philippine short story in English as equally interesting as â€Å"The Storm† although the pace of the story differedRead MoreImportance of Symbolism in What We Talk About When We Talk About Love1027 Words   |  5 Pageswithout short paragraphs being posted in their place, facial gestures expressing feelings without having to describe them verbally, just to name a common couple. Likewise, symbols are a crucial part of a literary work, helping the author subtly incorporate concepts throughout the work. An author will deliberately incorporate a symbol into his or her literary work, which alone would mean nothing, but in context carries out a point the author is trying to make. What We Talk About When We Talk AboutRead MoreA Very Short Story Of A Soldier s Home By Ernest Hemingway1522 Words   |  7 Pagesjournalist and short story writer. In 1954 he won the Nobel Prize in Literature. He published seven novels, six short story and two non-fiction works. At 1918 he was recruited by the Red Cross to assist as an ambulance driver in Italy. While carrying Cigarettes and chocolate to the men in battle he was wounded by the fire of a mortar. Due to the severity of his injuries he was transferred to a hospital where he spent three months. This experience traumatized him and led him to tell his story through theRead MoreRaymond Carver1583 Words   |  7 Pagesa simple realist writer of short stories. His prose addresses the average working-class citizen. Bill Mullen describes the book that contains the short story â€Å"What We Talk About We Talk About Love† to the â€Å"distinctly post-modern fate of contemporary working-class Americans† (Bloom). The writings are depressing and riddled with failures in life. The textbook calls his school of writing â€Å"Alcoholic Blue-Collar Minimalist Hyperrealism† (Bayam). This is evident i n his stories; as alcohol is almost alwaysRead MoreLove And Hate By Raymond Carver955 Words   |  4 Pagesnotion of Love and hate is a complicated idea. They can be experienced and explained differently depending on who is answering. In the short story, â€Å"What We Talk About When We Talk About Love,† by Raymond Carver, love is portrayed through three different lenses: Terri’s, Mel’s, and Nick’s perspective. Correspondingly, in William Shakespeare’s poem, â€Å"Sonnet 130,† the speaker has a unique way of describing his mistress, for most people would believe this to be hate, not love. The theme of love and hateRead MoreEssay on Raymond Carvers What We Talk About When We Talk About Love1355 Words   |  6 PagesLove is undoubtedly one of the most frequently explored subjects in the literary world. Whether the focus is a confession of love, criticism of love, tale of love, or simply a tale about what love is, such literary pieces force readers to question the true meaning and value of love. Raymond Carver accomplishes this in his short story â€Å"What We Talk About When We Talk About Love.† As the unadorned setting and the personality of each character unfold, the reader realizes that Carver is making a graveRead MoreThe Bear Came Over The Mountain By Alice Munro Essay1321 Words   |  6 PagesLove exists in the short story â€Å"The Bear Came Over the Mountain† by Alice Munro and in the short story â€Å"What We Talk About When We Talk About Love† by Raymond Carver. in Munro’s short story the plot is that of a mentally ill wife, Fiona, who falls in love with another patient while her husband still tries to hang on to their old love. Her husband eventually wants to have an affair with the wife of the man his wife is having an affair with. Their love changed because of their circumstances due toRead MoreThe, Where Am Calling From `` And What We Talk About Love1256 Words   |  6 Pa gesRaymond Carver was one of the most dominant American authors of short stories. Carver was born in the state of Oregon on May 25, 1938. In an interview Carver recalled himself as a boy telling stories. At a time in Carver’s life he suffered from alcoholism and tried very hard to let go of his addiction. However, alcohol plays a contradictory role in Raymond Carver’s short stories. The characters use alcohol to form social bonds, as a social lubricant which allows them to interact with other characters

Consumer Behavior for Education and Awareness- myassignmenthelp

Question: Discuss about theConsumer Behavior for Education and AwarenessCampaigns. Answer: Types of Learning used in Education and Awareness Campaigns Logo mentioning Beware of Rhino with an image of a rhino on a skateboard has been used as a part of the education and awareness campaign for alerting the pedestrians of accidents caused due to distracted wandering of the pedestrians across the tram tracks. Such education and awareness campaign targets the younger adults in opting for an approach that in addition to promoting awareness also help in shaping the behavioral choices. The approach undertaken has humorous connotation and is far away from the traditional authoritarian messaging (McCarthy 2016). Thus, portrayal of rhino on a skateboard zooming down the street and leaving the pedestrians fleeing promotes awareness of safety through the usage of humor. This approach also tries to gain credibility by moving away from the dictating norms of behavior. Important of Message Involvement for Target Audience Messages are important since they try to guide the target audience. The tone of the message creates the necessary impact for the target audience. The campaign of ATT, Communications Company of USA aims at the younger drivers for preventing them from the dangers of texting and driving by putting across a message like You drive, you text, you die that remained more in tune with the target audience (Davis et al. 2013). Thus, messages put across must focus on the causes instead of the consequences. Similar approach followed by the campaign undertaken by the Fire and Rescue Service of Northern Ireland. The message put across was Were the Target, Youre the Victim with an aim in reducing the number of firefighter assault by the young people. The campaigns however tried to put across a message through community members including the perpetrators. Then there was the Recycle Me campaign that avoided the traditional approach in urging the young people for considering donating organs. Effective Approach of Education and Awareness Campaign for the Older Adults The effective approach for the education and the awareness campaign for the older adults must also avoid an authoritarian approach and focus more on the consequences instead of the cause (Sutherland et.al 2013). This is because; although older adults are matured individuals but an appealing poster with a more humorous approach always creates a greater appeal with an urge to follow it. The campaign must also focus more on increasing the knowledge and awareness of older adults. Two Areas of Social Marketing that Effectively Used the Approach The two areas of social marketing that can effectively use the approach include website and social media platforms. Campaigns undertaken through website helps in increasing awarenees amongst a greater number of people since nowadays people have become increasingly tech savvy (Ashley and Tuten 2015). In other words, campaigns portrayed through website involves greater audience engagement. Social media platforms like Facebook, Twitter, Instagram and Snapchat are popular platforms that appeals people in a greater mannner. Campaigns undertaken through these platforms not only become popular but also become the voices of the millions. References: Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Davis, K.C., Nonnemaker, J., Duke, J. and Farrelly, M.C., 2013. Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning.Health Communication,28(5), pp.461-472. McCarthy, B., 2016. Consumer Behaviour and PR. Sutherland, J., Edwards, P., Shankar, B., Dangour, A. D. (2013). Fewer adults add salt at the table after initiation of a national salt campaign in the UK: a repeated cross-sectional analysis.British Journal of Nutrition,110(3), 552-558

City Super free essay sample

Please write down your Full Name, Group Number and Student ID Number on the first page of your Answer Sheet. Those who fail to comply will be subjected to a penalty of 5 marks deduction of your Assignment. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments. Today there is a trend toward targeting multiple segments. Very often, companies begin their marketing with one targeted segment, and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is â€Å"geodemographic† segmentation. 3. 1. 2Requirements for Effective Segmentation To be useful, market segments must be: 1)Measurable: The size, purchasing power, and profiles of the segments can be measured. 2)Accessible: The market segments can be effectively reached and served. 3)Substantial: The market segments are large or profitable enough to serve. 4)Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. 5)Actionable: Effective programs can be designed for attracting and serving the segments.